Privacy Policy for Online Casino Users

Obviously, when you play at our online casino, you share some of your personal data with us (and this is the case with all websites without exception). In this policy, we will tell you what we collect, why we need it and how we protect this data. Let us note right away: using our website (or application) means that you agree to these rules. If any of this does not suit you, it is better to refrain from playing. But first, read carefully.

Every time you sign up, make a deposit, place a bet, or even just reach out to us, you’re giving us bits of information — your name, email, payment details, and so on. We’re not collecting it for fun. We use it to set up and manage your account, make sure you’re really you, handle payments properly, and keep your play safe. Some of it is also required by law, and some helps us figure out how to make our site better for you.

When you see the name Bet365, it’s actually two companies working together: Hillside (Sports) ENC and Hillside (Gaming) ENC. Both are officially registered in Malta (numbers P1811 and P1812) and run things from Quantum House, 75 Abate Rigord Street, Ta’ Xbiex XBX 1120, Malta. These companies are the ones making sure your data is handled responsibly.

If you’ve got any questions or worries about how we handle your data, drop us an email at data.protection@bet365.com. A real person will get back to you and help clear things up.

We don’t just collect your information because we feel like it. There are clear legal reasons for it. Sometimes the law requires us to do checks (like making sure you’re old enough to play). Other times, we need the data to run your account properly or to stick to gambling regulations. Without this, we simply can’t provide the service.

Apart from legal obligations, there are practical reasons we handle your data. For example, we might look at how people use our site to make games load faster or to spot unusual activity that could be fraud. These are “legitimate interests” — things we do to keep the casino safe, secure, and running smoothly for everyone.

We don’t keep your information forever. How long we hold onto it depends on what it’s used for. Some data must stay on record for a set number of years because of gambling and anti-fraud laws. Other bits are deleted sooner once we no longer need them for your account or any legal checks.

When you play with us, we obviously need some of your information. But why exactly? Here’s the full picture, without the dry legal speak.

First of all, we need the basics — your name, contacts, ID, and payment details — just to get your account up and running. This also makes sure only you can log in, deposit money, and cash out winnings. Without that, we couldn’t even offer the service properly.

Then there’s the legal side. Gambling laws say we must check your age and make sure betting is allowed where you live. On top of that, we keep an eye out for fraud, dodgy transactions, and attempts at money laundering. These checks protect both you and us, keeping the games fair and the platform secure.

We also use your info to stay in touch and help you out. Maybe you’ve got a question, need help with a withdrawal, or you’re due a bonus — your contact details and account history let us get back to you quickly and with the right answers.

Some of the data helps us make the site better for everyone. We look at how people use different parts of the casino — what runs smoothly, where bugs pop up — so we can fix issues and design better games and offers. We’re not tracking you personally; we just need to see the bigger picture to improve the experience.

Lastly, this all ties into responsible gambling and running the business behind the scenes. Login patterns, session times, and safety tools help us protect players who might be at risk. And yes, we also need some data to manage company finances and meet corporate rules.

So, every piece of information we ask for has a job to do — keeping your account running, staying legal, keeping things safe, supporting you as a player, improving the site, and making sure gambling stays responsible. We never collect more than we need, and we don’t keep it longer than necessary.

When you register or play, you share info like your name, contacts, and payment details. We also note your logins, device type, and the games you play. Sometimes, we confirm these details with trusted partners for security. All of this is to keep your account safe, handle payments, and meet legal rules.

If you call us or we call you, the conversation may be recorded. We use these recordings only to improve support or solve disputes. They’re kept secure and never used for anything unrelated.

Some of the games that we have available have the option to chat with other players. This brings liveliness to the game. You should know that we process such messages. Other users can see what you share, so post only what you consider socially acceptable.

Like all websites on the Internet, we use cookies. Like everywhere else, they simply remember your settings and help you log in. It is especially important for us to see which sections of the site the user uses most often, where they linger, and what, on the contrary, they scroll past. This is how we ensure security and improve your experience on our platform. But you can manage them or block them in your browser.

Sometimes we need to share your personal information with others, but in fact, this is not as scary as it sounds. We only share this data with our trusted partners with whom we really need to work to support our platform.

For example, when you deposit or withdraw money, banks and payment systems receive the relevant data on your transaction. Is it necessary? Of course. When we verify your identity or age, we cooperate with companies specializing in secure checks. However, in some cases, the law also obliges us to provide information to regulators or authorities to prevent various illegal activities.

But rest assured: each partner we work with has strict rules. They themselves will only use your data for the purposes we asked them to. Your data is safe at every stage.

In other words, your data is transferred, but only to those companies that help us run the casino. And never to random companies (especially third parties) or for marketing purposes unrelated to us.

Most of your personal data does indeed remain in the European Economic Area (EEA). This is encouraging, because it has the strictest privacy laws. But sometimes (for example, to process payments, verify documents or troubleshoot technical issues) we have to cooperate with partners outside the EEA.

Does this mean that security is at risk? Absolutely not. Before transferring, we carefully check as best we can whether the parties processing it adhere to the same high standards as we do. We have strict agreements with these companies that guarantee the protection of your data.

So your data may indeed cross European borders from time to time. But even then, it is never left publicly available or sent to a place where we cannot ensure its security. Reliability and your trust are paramount.

Your data is, of course, not our property, you can do whatever you want with it. There are privacy laws, and they give you certain rights. What are they? For example, you can always ask us to confirm what data we hold about you and get a copy of it. If something is out of date, you can always ask us to correct it. Or maybe you don’t want us to hold your data any longer? In many cases, you can simply request that we delete it completely.

You can also opt out of certain uses of your data. For example, let’s say you don’t want to receive marketing emails or messages. If we used your data, it was because you had previously consented to it. You can change your mind and revoke your consent at any time. It’s simple and mutually agreed upon.

In any case, if you ever feel that your privacy rights are not being respected, you can always contact a data protection authority. Hopefully, this will not be our case.

We are constantly improving our website (and app), looking for new ways to protect your information. And laws are also being updated. And in such cases, we update our Privacy Policy.

How will you be able to see this? Minor changes will be displayed here with a new update date. And what if there is a significant change? Then we will send you a message or email directly so that you know exactly what has changed and how it may affect you.

And this way, you will always know what is happening with your personal data and how it is being processed. We are for transparency.